![]() But beyond the brand’s lucrative success, Tomasso remains steadfast in his devotion to employees. ![]() First Watch also bolstered its off-premises business by rolling out an online-ordering and third-party delivery app. When COVID-19 first struck, Tomasso shut the brand down for two weeks to build and perfect new systems to boost safety and efficiency. To maintain that creative spirit, Gibbons cultivates a “blue sky” mentality, where there’s no limit, whether it be new concepts, improvements, or fresh takes on the dining experience.Ĭhris Tomasso joined First Watch in 2006 as chief marketing officer and has since ascended to the top role, guiding the breakfast chain through its explosive growth, which even a pandemic couldn’t halt. In his previous role as president and chief creative officer, Gibbons led the development of several brands within the company’s portfolio including Whiskey Cake, Ida Claire, fast casual Velvet Taco, and Legacy Food Hall FB Society also debuted a new chicken tenders, Buttercup, in February. His promotion was just one part of several changes set in motion last year, including a rebrand with Front Burner Restaurants becoming FB Society. Although your nominations didn’t surprise us per se, they did make us rethink how we define success and innovation while also introducing us to some under-the-radar power players.ĭivided into 14 categories ranging from favorite legacy chain and best beverage program to most creative brand innovator and fervent industry advocate, these are the restaurants and peers you admire the most.ĪT THE HIGHEST LEVEL OF THEIR BRANDS, THESE LEADERS ARE TAKING THEIR RESTAURANTS TO NEW HEIGHTS.Īlthough Jack Gibbons is newly minted in his role as CEO, he’s an FB Society veteran, having worked alongside founder Randy DeWitt since 2008. Rather than handpick a list of restaurants and people, we asked you, our readers, to tell us who you admire the most-something similar in spirit to those old high school yearbook superlatives. ![]() Although the daily rigors of restaurant life demand hyper-focus on one’s own operation, industry professionals still take note of their peers and how they are performing, whether the person or brand in question is new to the dining world or a foodservice mainstay. In an industry as diverse as the cuisines it serves, there is no shortage of restaurants worthy of admiration-and the same goes for the people who have fostered those brands and continue to push them forward. In 2023, the company expects to open approximately 16 diners, including at least eight in Texas.In a first-ever report, we asked readers to tell us which leaders and brands they admire most. With these openings, the company plans to finish 2022 with 11 new diners opened. All new locations will be a combination of conversions and ground up builds that will incorporate recent design enhancements to better accommodate off-premise dining. In conjunction with its franchise partner, the company also plans to open diners soon in Amarillo and El Paso.īeyond Texas, Black Bear Diner plans to open one location in California, and one restaurant in Utah before the end of 2022. Black Bear Diner’s strategic expansion into Texas is supported by an impressive pipeline of upcoming diner openings, including new corporate-owned locations set to open this October in San Antonio on Military Drive and this December in Harker Heights. The new Mesquite diner is open daily from 6am-10pm and is the fourth Black Bear Diner location to incorporate new design features that accommodate the brand’s growing off-premise business, which includes a vestibule with separate pick-up window for takeout orders and third-party drivers. To date we have converted 14 different building layouts to a Black Bear Diner, illustrating our unique ability to provide a strong ROI in a multitude of real estate locations.” “The Mesquite diner is our latest converted building location, and a great representation of our versatile approach to opening new diners through both ground-up and conversion strategies. We are proud to introduce Black Bear Diner to the Dallas community, and are eager to grow our presence in Texas,” says Anita Adams, CEO of Black Bear Diner. “Our entrance into Dallas is a large milestone for our company as we continue our statewide expansion in Texas. ![]() Located at 3730 Towne Crossing Blvd, the opening is the company’s first of five impending Texas openings, and marks the brand’s 12th location in the state, following its recent openings in both McAllen and Pasadena. Black Bear Diner announced its entrance into the Dallas market with the opening of its newest diner in Mesquite. ![]()
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